A website should not only work properly, but it should also look and feel good too. Let us tell you why:
There is a certain level of crossover between UX (User Experience) and UI (User Interface) Design which can confuse those new to the industry.
A User Interface Designers role is to work closely with User Experience Designers to create a product that is pixel perfect, looks aesthetically flawless and is perfectly refined for the best user experience.
A sound understanding of design principles, colour and typography are required to ensure a harmonious design is created whilst embedding the learnings from the UX research.
A good UI is a carefully considered collection of elements that strike the perfect balance. The interface should be engaging and useful first and foremost, but an aesthetically pleasing design can also positively impact the user’s experience and emotionally connect them to a particular product or brand.
Therefore, a good user interface is one that allows the user to carry out their task with ease, whilst being a pleasure to see, use and interact with.
A UI designer has to understand many things when designing an interface, some of these being:
Imagine providing such a positive experience to your users that they have no option but to come back to you. It’s well documented that users tend to not notice so many flaws in a website if it looks good visually. What we see gives us an impression of what’s to expect.
With a great UI, you have the ability to emotionally connect with your users providing an experience that not only works but surpasses their expectations.
keep customers engaged and coming back for more. Get Erudite’s UI team on the case: