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What Is UI Design & Why Is It Important?

A website should not only work properly, but it should also look and feel good too. Let us tell you why:

What Actually is UI Design?

There is a certain level of crossover between UX (User Experience) and UI (User Interface) Design which can confuse those new to the industry.

A User Interface Designers role is to work closely with User Experience Designers to create a product that is pixel perfect, looks aesthetically flawless and is perfectly refined for the best user experience.

A sound understanding of design principles, colour and typography are required to ensure a harmonious design is created whilst embedding the learnings from the UX research.

What Makes A Good User Interface?

A good UI is a carefully considered collection of elements that strike the perfect balance. The interface should be engaging and useful first and foremost, but an aesthetically pleasing design can also positively impact the user’s experience and emotionally connect them to a particular product or brand.

Therefore, a good user interface is one that allows the user to carry out their task with ease, whilst being a pleasure to see, use and interact with.

A UI designer has to understand many things when designing an interface, some of these being:

  • Who am I designing for?
  • What is the purpose of the page?
  • What design patterns are required for this particular section?
  • What should the hierarchy of components be?
  • How will X styling impact the user’s experience?
  • Where is feedback required to guide the user?

If The Functionality Works, Is a Good UI Really Needed?

Imagine providing such a positive experience to your users that they have no option but to come back to you. It’s well documented that users tend to not notice so many flaws in a website if it looks good visually. What we see gives us an impression of what’s to expect.

With a great UI, you have the ability to emotionally connect with your users providing an experience that not only works but surpasses their expectations.

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How We Craft The Perfect UI

A quick introduction into each stage of our UI Design process.

1. Scoping & Planning

Projects can vary vastly from digital transformations where we rebrand and transform your digital presence, through to smaller iterations of existing interface designs. Either way, the scoping/planning phase allows us to gather the data we need to make informed decisions that will shape the interface into one that is perfectly suited for your users and business.

2. Low-fidelity Wireframes

Our low-fidelity wireframes are done the traditional way – pencil and paper. We aren’t too precious about what comes out at this stage as we’re rapidly sketching ideas that could harness the opportunities found. The purpose of doing it this way is to find the very best possible solution rather than run with the first one created.

3. High-fidelity Wireframes

We then dive into Sketch or Invision to develop our chosen course of action. Sketches are transformed into a selection of un-styled elements so that our focus is solely on the structure, layout and hierarchy of the page’s components.

4. Prototypes

Prototypes give us the ability to create something that works so that we and stakeholders to the project can visualise how the user will see/use it – this covers everything from the gestures, taps and scrolls.

This is a really exciting phase and can be done after wireframes (to further refine the steps and functionalities a user might interact with) or after designs are created. Either way, it’s an excellent means of communicating to developers and stakeholders what our proposed outcome will be, whilst being able to experience what the user would interact with.

5. Production Ready!

Once the previous phases are over, we make final refinements to ensure the interface is ready for testing or handover. We always design across a range of devices so that we can be sure how the interface will look on the most common ways the users will view it.

Depending on the scope, we can then build the design and test it against the existing – or provide a full handover document that your developers can use to implement your beautiful and useful new interface design.

UI Design Insights:

Learn more about UI Design

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