Validating strategy direction

Even the most skilled and experienced teams
can benefit from a second opinion

Hillarys are the UK market leader in blinds, with a website for online lead generation as well as a diffusion brand for ready made products selling online.


With a highly skilled and experienced team in place in-house Hillarys wanted to undertake a due diligence exercise on their site SEO status, https migration impact and strategy going forward.

  • Did the strategy make sense?
  • Was it future proof?
  • Was the HTTPS migration completely successful?


We provided a detailed site audit including support around the server and CDN relationship and impact to speed. We also quantified the before and after impact of the HTTPS migration using link analysis tools.


  • Some internal link opportunities discovered
  • Performance optimization opportunities identified
  • Reconsideration of strategy in content sections


“We chose Erudite to work with us because we value their significant technical expertise. We were not disappointed. Migrations have so many elements and it was great to know there was a safe pair of hands validating our strategy.”

Sandeep Matharu – SEO Manager Hillarys

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