Growing british business

Data insights deliver user journey insights that raise online revenue

In 1958 the late Dr Robert Pollock was unable to find a touring pitch for the family’s annual holiday and so was inspired to purchase a worked out gravel pit at Milford on Sea. Shorefield Holidays was born.

Brief

Operating in an increasingly competitive travel sector where the consumer has significant choice, attracting and converting potential holiday makers on line has become critical.

With no previous experience working with an SEO specialist before, a modest budget and willingness to listen and learn we supported the team at Shorefield Holidays through the entire process.

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Solution

They embraced our recommendations to focus on increasing revenue through conversion, rather than traditional SEO metrics such as rankings and visibility. From a technical audit we then carried out an extensive journey and target term re-mapping exercise to increase the dispersal of traffic entrances. This meant that visitors arrived at more explicitly relevant pages – with a higher conversion propensity – through search.

  • Visitor journey analysis
  • SEO Audit
  • Google Analytics audit and modification
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Results

The result, a massive success, by getting visitors to more explicitly relevant pages with a higher conversion propensity led to a record-breaking revenue year online.

86% Increase in
Conversion Rate
75% Increase in
Online Revenue
285% Increase in
Page 1 Rankings
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