Operating in an increasingly competitive travel sector where the consumer has significant choice, attracting and converting potential holiday makers on line has become critical.
With no previous experience working with an SEO specialist before, a modest budget and willingness to listen and learn we supported the team at Shorefield Holidays through the entire process.
They embraced our recommendations to focus on increasing revenue through conversion, rather than traditional SEO metrics such as rankings and visibility. From a technical audit we then carried out an extensive journey and target term re-mapping exercise to increase the dispersal of traffic entrances. This meant that visitors arrived at more explicitly relevant pages – with a higher conversion propensity – through search.
- Visitor journey analysis
- SEO Audit
- Google Analytics audit and modification
The result, a massive success, by getting visitors to more explicitly relevant pages with a higher conversion propensity led to a record-breaking revenue year online.
Page 1 Rankings
Accelerating sales through search
Sophisticated SEO strategy and tactical activities to boost sales
Validating SEO Strategy
Even the most skilled and experienced teams can benefit from a second opinion