Data Driven B2B Performance

Using data insights to plan ahead for B2B success

For Reed Business information (RBI) and XpertHR, having a clear strategy and long term goal-focused plan is crucial. Within this, sustainable growth, strong financial return and ROI from their agencies is essential.


RBI asked us to transform their data into something they could use in order to help make critical business decision, and to identify additional opportunities for revenue growth.



Using the data, technical knowledge and experience, we produced detailed models outlining the effects of a number of different strategies to help them decide which would be best for their business.

  • Analyse performance data to identify business strengths and weaknesses
  • Use data to develop robust strategies for future growth
  • Improve their online strategy through technical SEO auditing
  • Link analysis to inform understanding of online presence


After successfully achieving the outcomes set out for us, RBI & XpertHR have continued to work with us on a number of different projects. In a complex and fast-moving sector where ROI is everything, data insights are invaluable.

12% Increase in
8 Additional
Page 1 Rankings
23% Mobile Visibility
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