Boosting Global Sales with SEO

Driving international sales for Compex, through improved architecture and Hreflang

Sold on the ecommerce website through 11 market and currency site options in 13 different languages, Compex is a Neuromuscular Electrical Stimulation (NMES) device for professional athletes, coaches and trainers worldwide.

Brief:

Compex was experiencing poor global visibility due to multiple versions of the same pages in language sub folders. Technical issues included speed, multiple scripts, messy crawl paths, and Internal Architecture.

The Solution

With the site potential being severely throttled, we saw a significant opportunity to improve performance and increase revenue by ensuring the right audience was able to see the right website in their country. We unravelled the numerous challenges in a systematic way, using data insights from a technical audit, coupled with our experience handling numerous international Hreflang projects. Allowing us to simplify the complex site architecture and offer a step by step solution that delivered outstanding results.

Reduced the number of site versions
Re-architected the site to the most suitable solutions for the CMS and resource capabilities
Implemented Hreflang sitemaps

Results

All markets showed a strong and tangible increase in visibility immediately following the completion of work. With increased and highly relevant traffic to the local market sites as a knock-on affect. Most importantly, as this exercise was more about getting the right URLs to rank in the right Google index, the transaction increase was far greater than the traffic increase, as relevancy was significantly improved.

25% Increase in sales globally
within first three months