By: BrightonSEO has developed an unrivalled status in digital marketing circles throughout the years, and the last instalment on April the 22nd 2016 certainly lived up to the hype.
Whether you made it to BrightonSEO this time around or not, taking a look through speakers’ slide decks can be a great way to fill in the blanks and get a little more from the event. With this in mind, we’ve linked here to all of the presentations which we could get our hands on. Enjoy!
Search Presentations
Nichola Stott: How Generation Z is Driving Change in Search UX
Simon Jacobson – Connecting User Intent to Brand Experience
Matteo Monari – How to Survive the Merge of two Mega-Sites
Barry Adams: How to Find & Fix Crawl Optimisation Issues
Rob Bucci: Deep Diving into Featured Snippets – How to Earn More and Rise to the Top of the SERPs
Nicole Bullock – Google Webmaster Tools: The Search Consolation Prize?
Oliver Mason: Server Logs after Excel Fails
Jan-Williem Bobbink: Using Free Machine Learning APIs
Samantha Noble: Harnessing the Power of Audience Marketing Through PPC
Andrew Halliday: Basic Guide to Sever Analysis
Stephen Kenwright: Engagement Rate Optimisation: How and Why to CRO All the Things
Arianne Donoghue: What it’s like having GA Premium
William Cecil: Localising Your Global Search Strategy: Key Considerations for Tackling Multiple Territories
Jon Earnshaw: How to Fix any SEO Problem
Greg Gifford: Marketing to Local Customers
Dawn Anderson: SEO Crawl Rank and Crawl Tank
Yiğit Konur: Evaluation of User Experience: Inner-view to Google by Published Patents Related with User Experience
Aferdita Pacrami: What Games Can Teach us About User Experience and Conversion
Christoph Cemper: Link Knowhow – 7 Things you didn’t know about links, redirects and rel-canonicals
Warren Cowan: Yes, the customer is always right: How giving customers what they want looks after your SEO (Download Link)
Sonia Mazzotta: Getting into Google News: Why it’s Worth it
Saija Mahon: Biddable media as a driver of demand fulfilment
Dominic Woodman: What is AMP and do I care?
Rachael Dines – Fundamentals of Video SEO
Content Presentations
Natalie Jones – Inbound Comedy – stand out by making your audience laugh
Alexandra Tachalova: Reactivating Twitter Accounts – Proven Techniques and Methods
Catherine Warrilow: Epic PR Fails and What we Can Learn From Them
Nathalie Nahai: The Secret Psychology of Persuasive Content
Marcus Tober: Ranking Factors Reloaded – Why Content is Key to your Success
Tom Bennet: Site Speed for Content Marketers
Hannah Butcher: Hello My Name is Blogger, Don’t Make Me Mad!
Lisa Myers & James Finlayson: Why SEO Needs to Get Emotional
Emily Mace: International Targeting with Hreflang Tags
Other Presentations
Jamie Peach & Dipesh Pattni – Under the Hood of Client/Agency Partnerships
Mel Carson – Personal Branding Tips and Tactics for Professionals
Amy Brann: Brains in Business (Download Link)
Laura Hampton: How to Build Useful Audience Personas to Guide Your Digital Strategy
James Perrin – In Pursuit of UGC: The Power of Genuine Customer Reviews
Erica McGillivray: Putting Your Best Self Forward: Etiquette and Branding in Your Community
Rhys Jackson: Why marketers need a great A.S.S. (Download Link)
Olga Andrienko: Ways to localize your global brand
If you spoke at BrightonSEO and don’t see your slides here, contact us via Twitter (@theMediaFlow) and we’ll update the post to include them.