Google Tag Manager offers an easy way to add or amend HTML, or to track your site leads, downloads, clicks or video engagement with allows effortless integration with third-party tools and applications. With GTM you no longer need a developer to add or make changes to your site tracking abilities.
The capabilities of GTM as a platform are endless. Thanks to its easy-to-use interface, knowledgeable community, prebuilt tags library and fantastic capabilities as a testing tool it makes it the most popular free platform out there.
Here are some examples of how you can use it.
If your business is investing in social media advertising on platforms like Facebook, Pinterest and Instagram, you’ll likely be using their events/tags/pixels to track your activities.
We’ll help you pull that information into GTM to make it usable alongside your own internal solutions.
Improve your Ecommerce data granularity using GTM along Data Layers and Google Analytics.
Inform and optimise user journeys, plan your stock levels, reduce basket abandonment rate and improve your conversion rates.
Google Tag Manager provides an excellent solution to businesses using DoubleClick and Floodlight to give better control over programmatic audience creation.
Take your tracking to the next level. Speak to our Google Tag Manager consultants.