Enhanced Ecommerce Analysis
Google’s Enhanced Ecommerce is a powerful feature used to bring more granular insights and reports than the standard Ecommerce tracking.
You’ll be able to understand where your customer left the checkout funnel, what was removed from the basket, which promotion is the best performing and more.
How It Works
Setting up Enhanced Ecommerce can be a complex project, so we would recommend using Google Tag Manager to reduce setup time.
A measurement plan is defined and then translated into a dataLayer which captures additional data used to populate the Enhanced Ecommerce feature.
This will unlock any insights into shopping activity: product page view, adding and removing products from the basket, initiated, abandoned and completed transactions.