User Experience Design is the practice of empathizing with the user. Understanding who they are, what they like and what they want can help paint a better picture of who you’re designing for. Ultimately, this leads to better engagement and better results.
UX Design is the practice of understanding your users so that you can offer them the most meaningful and relevant experience.
With a great experience, you can expect improved engagement, sales, enquiries, repeat users etc.
User experience doesn’t have a unit per se, but there are many ways that you can determine if an experience is bad or not.
Typically a sure sign of a bad experience is poor performance, but you have to dig deeper sometimes to understand why this is.
User research methods like interviews, user testing, polls and surveys can all help paint a clearer picture as to why users are doing what they’re doing.
The long and short of it is yes, you absolutely do! If you want your website to succeed and support your business then the experience you provide is crucial.
A user evaluates their experience sub-consciously through every interaction, scroll and search etc.
If something causes friction within that experience (e.g. they can’t find what they’re looking for) then they’re likely to try their luck on your competitors’ site – and nobody wants that.
If you’re keen to explore how your user experience could be improved then we’re here to help: get in touch today.
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